0000040164 00000 n Learn More. 2.6 Summary of Literature Review ... To assess the behavior of consumers towards online shopping in Nairobi County, Kenya. In Malaysia, information quality and purchase quality linked with the post-purchase quality are statistically significant in the case of customer satisfaction (Vegiayan, Ming, & Harun, 2013). There is no relationship of hours spent on Internet and customer risk with the attitude towards online shopping among the respondents, This research found that there were relationships between the perceived usability, perceived security, perceived privacy, perceived after-sales service, perceived marketing mix, perceived reputation and consumers’ attitude to adopting online shopping in China. 20% (16% male and 7% female) respondent preferred online ticketing. Since online retailing is a new retailing medium and online consumer behaviour is diverse from traditional consumer behaviour, one must identify what influences the online consumer. Thus, online shopping save fuel and cost associated with fuel, The online store is only showing the photos and description of the products. This paper aims to reflect on different issues and perspectives of online marketing due to COVID-19. After analyzing data, we found that half of the respondents are satisfied with their overall online shopping experience. 0000009704 00000 n The findings of this research may shed light on this issue. Price attractiveness. Electronic commerce, commonly known as e-commerce, refers to the buying and selling of products or services over electronic systems such as the internet and other computer networks. 0000007397 00000 n Factor for disliking online shopping. Additionally, website advertisement, friends and family members are the primary sources of online shopping information for the online consumer. 1. 5 Howick Place | London | SW1P 1WG. Online Shopping Behavior 17 0.808 Table 1 show that consumer purchase intention, attitude, and online shopping behavior Cronbach’s alpha more than 0.70, and acceptable value is 0.70 that recommends [66]. This finding confirms the study of Rastogi (2010) but contrasts the findings of Liao et al. The authors received no direct funding for this research. endstream endobj 16 0 obj <>>> endobj 17 0 obj <>/ExtGState<>/Font<>/ProcSet[/PDF/Text/ImageC/ImageI]/Shading<>/XObject<>>>/Rotate 0/TrimBox[0.0 0.0 515.906 756.85]/Type/Page>> endobj 18 0 obj <> endobj 19 0 obj <> endobj 20 0 obj <> endobj 21 0 obj <> endobj 22 0 obj <> endobj 23 0 obj <>stream 0000038369 00000 n Although e-Commerce operation first started in late 90s to deliver gifts to Bangladeshi friends and family members by NRBs (Mohiuddin, 2014), the first real local e-commerce or m-commerce operation was launched by CellBazaar.com in 2006 through WAP service accessed only by mobile phones (Zainudeen, Samarajiva, & Sivapragasam, 2011). 3.13% respondent pay by credit card and 5% through mobile banking. This article describes the factors that affect Millennials consumers’ shopping behaviour. Introduction • Selling goods and services directly to consumer through internet is online retailing/E-retailing. ... Shopping Enjoyment, and Shopping Involvement on consumer Patronage Behavior Towards an Online Retailer", Journal of Retailing and Consumer Services, Vol. Moreover, information quality, merchandise attribute, website design, transaction capability, payment, security/privacy, delivery, self-consciousness, state of mind, the consumer’s time sense and customer service are strongly predictive of online shopping satisfaction (Katawetawaraks & Wang, 2011; Liu, He, Gao, & Xie, 2008; Mudambi & Schuff, 2010; Novak, Hoffman, & Yung, 2000; Shergill & Chen, 2005; Sorce, Perotti, & Widrick, 2005). Dan J Kim et. 3. 0000015345 00000 n 0000046104 00000 n Therefore, the instruments related consumer purchase intention, attitude, and online shopping behavior … (2003), Chen and Barnes (2007), Zuroni and Goh (2012), Jarvenpaa et al. Consumer attitudes toward online shopping usually been determined by two factors; one is trust, and another is perceived benefits (Hoque, Ali, & Mahfuz, 2015). Figure 6. The World Wide Web has propelled in no small extent of changes in the attitude and behavior of people all over the world. Like other young Asian citizens, youngsters in Bangladesh are experimenting with new ways of shopping that have led to the popularity and growth of online shopping in Bangladesh. 0000021859 00000 n III. Literature Review A review of the related research work shows that the theory of Technology Acceptance Model (TAM) (Davis, 1989) is among the most popular theory used to explain online shopping behavior. If the managers consider these factors, they might have a competitive advantage in the market. online apparel shopping behavior. Online shopping is the easy solution for busy life in today’s world. From Figure 1, we can interpret that majority of the respondents were below 36 years old. 15 0 obj <> endobj To meet the objectives of the research, first, we begin with a review of the literature on online shopping and factors affecting consumers’ shopping behavior. However, the personalization dimension is not significantly related to overall service quality and customer satisfaction, Confirmatory factor analysis and structural equation modeling are done on data collected from a sample size of 297 online consumers, Internet users’ attitudes toward business-to-consumer online shopping, Lack of physical interaction is a central impediment to online retail sales. 7 Adil Bashir, (2010), “Consumer Behavior towards online shopping of electronics in Pakistan”, MBA International Business Management, Seinäjoki University of Applied sciences 8 Dr. Shuchi Singhal and Shashi Shekhawat, “Online and Offline Consumer Behaviour : A literature Review”, Huseynov and Yıldırım (2014) emphasized that the lack of physical interaction tends to be the critical impediment in online retail sales followed by the privacy of individual information and security of financial transactions over the Internet. 0000003663 00000 n Consumer buying behavior towards online .... https://doi.org/10.1080/23311975.2018.1514940, http://www.btrc.gov.bd/content/internet-subscribers-bangladesh-april-2018, http://www.dhakatribune.com/bangladesh/2015/may/08/online-shopping-worth-tk7184cr-each-year, https://www.channelreply.com/blog/view/advantages-of-ebay, https://www.emarketer.com/Article/Worldwide-Retail-Ecommerce-Sales-Will-Reach-1915-trillion-This-Year/1014369, https://www.emarketer.com/performance/channel/58fe47a2d2670009840a9ec7/58dd63dd2357af0c900b4d33, http://www.itseba.com/advantages-and-disadvantages-e-commerce/, https://hubpages.com/business/online-shoppingtips, https://www.internetworldstats.com/asia.htm, https://e27.co/look-e-commerce-trends-companies-bangladesh–20170522/, https://www.jagonews24.com/en/business/news/361, https://toughnickel.com/frugal-living/Online-shopping-sites-benefits, https://endertech.com/blog/e-commerce-trends-facts, http://scholarship.sha.cornell.edu/articles, http://print.thefinancialexpress-bd.com/2014/09/30/58964/print, http://hifipublic.com/2015/02/19/e-commerce-in-bangladesh-growth-of-virtual-shopping-malls/, http://www.iosrjournals.org/iosr-jbm/papers/Vol16-issue7/Version-2/A016720106.pdf, https://www.dhakatribune.com/business/2018/05/08/alibaba-buys-daraz-rocket-internet/, http://unctad.org/en/PublicationsLibrary/tn_unctad_ict4d09_en.pdf%0Ahttp://unctad.org/en/PublicationsLibrary/tn_unctad_ict4d07_en.pdf, http://www.sooperarticles.com/shopping-articles/clothing-articles/importance-online-shopping-1495828.html, The user interface quality, product and service information quality, security perception and site awareness were found to have significant effects on consumer’s site commitment. Wherein, research contributions from 2013 to 2017 are reviewed. Chang, Cheung, and Lai (2005) studied categories of variables, which drive online shopping activity. Understanding online purchase intentions: contributions from technology and trust perspectives, As the profile data show, this group is relatively homogeneous regarding age and balanced regarding Internet experience. 0000002345 00000 n ONLINE SHOPPING AND CONSUMER BEHAVIOR With the emergence of the Internet, Internet-based electronic commerce developed and this environment provide individuals to reach information about products and services easily. Review Related Literature Purchase decision: Consumer behaviour focuses on how individuals make decisions to spend their available resources (time, money, effort) on consumption-related items" (Schiffman and Kanuk 2000,). The Consumer Behaviour towards Online Shopping in Coimbatore city-An Exploratory study. Of the total traffic, new online shopping visitor stands at 49%, while returning visitor is 51%. Chitra Sharma, “Consumer buying behaviour towards online shopping – A Review of literature”, Indian journal of applied research, Volume (5), Issue : 4, April 2015, ISSN - 2249-555X. 0000010006 00000 n online apparel shopping behavior. It Figure 10. Online ISSN: 2249-4588 & Print ISSN: 0975-5853. Online shopping indicates electronic commerce to buy products or services directly from the seller through the Internet. 0000041625 00000 n Moreover, in Bangladesh, online shopping has been evolving fast and has the potential to grow exponentially in time to come, as Internet penetration reaches far and wide across the rural areas. It is evident that the frequency of shopping is increasing when they become more experienced in online shopping. Consumer reactions to electronic shopping on the World Wide Web, World Wide Web merchants need to think more about how they perform on the factors known to affect consumer behavior; namely, product perceptions, shopping experience, and customer service, Factors influencing consumers’ attitude towards e-Commerce purchases through online shopping, There is a significant relationship between e-Commerce experience, product perception and customer service with the attitude towards online shopping among the respondents. In the UNCTAD (2017) B2C e-commerce index report, Bangladesh achieved the rank of 103 among 144 countries studied; however, Bangladesh is also in the biggest annual index ranking changing status (more than 10%). People also read lists articles that other readers of this article have read. Literature Review on Online Shopping. In general, this study enriches our knowledge of online shopping behavior from the behavioral perspective. Internet usages and population statistics. They investigated whether information satisfaction and relational benefit play a significant mediating role in consumers’ relationship purchasing behavior, Multiple regression analysis was done on data collected through web, Consumer attitudes towards online shopping: The effects of trust, perceived benefits and perceived web quality, The empirical findings of this study indicate that trust and perceived benefits determine consumer attitudes toward online shopping, Factor analysis and structural path model analysis was used to test the hypothesized relationships of the research model, Chinese consumers’ age, income, education, and marital status, and their perceived usefulness are significant predictors of online shopping intention, Hierarchical regression analysis is used on 503 Chinese customers, The analytical results showed that the dimensions of website design, reliability, responsiveness, and trust affect overall service quality and customer satisfaction. Many researchers have been made various studies on the online and offline consumer buying behavior and find out the factors influencing consumer buying behavior. Figure 4. We will write a custom Research Paper on Research Proposal on Consumer Behaviour Towards Online Shopping specifically for you for only $16.05 $11/page. �C��R�!FG!�m�����̰�Fqy�*n�`~���yk�� /m�z�g�>�}���P巣IB2�.SƱ }u ���)��W;� Despite consumers’ continuation to buy from a physical store, the users or buyers feel very convenient to online shopping. A study of customer reviews on Amazon. 2. Review of Literature The studies on consumer’s perception on online shopping and other rented topic in the Indian context are limited as the online shopping has entered into the market only a few years only. Thus, the purpose of this study is to understand the consumer behavior towards online shopping, their liking, disliking, and satisfaction level. Online shopping is more and more driven by the ICT infrastructure development, online payment systems and the Internet penetration rate in Bangladesh. Both online initial trust and familiarity with online purchasing have a positive impact on purchase intention. 1, Dr. Vipin Chand Rai2 1Research Scholar ,RDVV Jabalpur, INDIA 2. Dr. D. Consequently, online consumer behavior (user action during searching, buying, using products) became a contemporary research area for an increasing number of researchers to understand this unique nature of online shopping. There are about 2.55 million online shoppers, who are about 2% of the total population of Bangladesh (UNCTAD, 2017). Price is a very crucial factor affecting the online shopping behaviour of the Millennials (Tan & Leby Lau, 2016). To provide solutions to the online sellers based on the results of the research This is followed by an outline of the methodological approach He believed that consumer behaviours are unpredictable and changing continuously … 2. The impossibility of product testing, problems with complaints, ... some points who affect the consumer’s behavior about online shopping but overall in the next 5 to 10 years the online shop 0000037336 00000 n On the other hand, 38.34% of the female respondents also do online shopping for a home delivery facility, 25% do for the easiness of ordering, rest of the 23.33% (13.33% female respondents) like for discount offer and available options respectively. After an extensive literature review, 100 relevant articles are identified. 0000045549 00000 n 16% male respondents dislike after sale services on online shopping and 12% male respondents dislike poor return policy. Over the last several years, UNCTAD (United Nation Center for Trade and Development) has emphasized the importance of e-commerce, especially online shopping for developing countries (UNCTAD, 2017). 0000017504 00000 n 3099067 19% male respondents were below 20 years old, 25% between 20–25 years, 30% between 26–30 years, 17% of 31–35 years and 9% of male respondents were 36 or more years old. In fact, the web store which utilizes value-added mechanisms in the search engine and providing customers a challenging experience may increase customers’ shopping enjoyment. 1.3 Objectives of the Study to determine student’s perceptions of online food shopping at Manipal based on four education institutions in Manipal. The industry is flooded with footfalls of foreign retail giants; in Apparels, accessories, and online ticketing are the main three categories that are bringing about online shopping culture among online shoppers. 0000009271 00000 n However, analyzing customer behaviors is crucial especially in the case of online shoppers who do not get the touch and feel of the actual product during purchase. 0000009359 00000 n Impact of price on the shopping behaviour of the Millennials. 3. 30,000 income per month. Through the literature review, we are further able to identify a number of important factors for studying consumer behavior in social commerce. 23.33% dislike the high price of the products and services. 0000008771 00000 n However, female likes discount offers more than the male does. This paper aims to reflect on different issues and perspectives of online marketing due to COVID-19. 1. 28.12% of them are neither satisfied nor dissatisfied. 78% of consumers are likely to shop on large online retailers, compared to 52% on marketplaces, and 43% on smaller web-stores. Therefore, trust and perceived benefits seem to be the critical conjectures of consumer behavior toward online shopping (Al-Debei, Akroush, & Ashouri, 2015; Hajli, 2014). As the consumer behavior changes, retailers will witness an increasing dependency on the online orders. Therefore Marketers have carefully analyzed the consumers’ attitude and behavior towards the online shopping and spend billions of dollars to facilitate all the Although both government and private sectors have put in much efforts to prosper the virtual shopping platform, traditional store remains as the instinctive choice for majority of consumers. Scope of the Study 9 8. The primary goal of a business is to offer product and services that best serve their consumer needs. Merchants should bring out innovative ways so that there is a growth in other categories of goods and services. Above all, secured payment is a significant concern in Bangladesh. Companies should undertake measures so that dissatisfied and neutral category of online shoppers can move towards satisfied or highly satisfied category and shop online more often and it has to be done through better information quality, quality service in during purchase and post-purchase (Vegiayan et al., 2013). Consequently, the sellers ensure that they portrayed themselves in the cyber world through websites and portals. The design includes several indicators classified into four broad categories like product value, quality services offered through the website, the shopping experience, and the risk perception of the online shopping. that explains how this perception affects their online-shopping behavior. 13.13% of them from TV advertisements and 6.25% of them from other sources like a billboard, signboard, newspaper, magazine, etc. The second section describes the dominant, positivistic consumer perspectives. 38.75% respondents (26.25% male, 12.5% female) mentioned saving time is their primary reason for choosing online shopping and about 29.38% of the interviewees prefer online shopping because of availability of the varieties of products. Among more than 3 years’ experienced respondents, 16.67% do weekly online shopping, 33.33% do occasionally, and 25% of them are monthly and fortnightly online shopper. To investigate how socio-demographic (age, income and occupation) affect consumers‟ attitude towards online shopping. For selling and promoting products through online, it is essential to inform the consumer about online shopping, the advantages, disadvantages and website address which are related to it. The initiative of Bangladesh Government to provide a stable Internet backbone to connect all government offices through the Internet, to encourage a well-grounded telecommunication sector, and opening IT parks are all leading indicators that point to the online shopping industry growth potential. 0000050296 00000 n 0000046187 00000 n Only 3.75% of regular online shoppers are highly satisfied while 0.63% is highly dissatisfied (see Figure 12). ABSTRACT Indian retailing is at all time growth today. 0000050003 00000 n The impossibility of product testing, ... some points who affect the consumer’s behavior about online shopping but overall in the next 5 to 10 years the online … Various types of features, demographic variables, consumer shopping orientations, consumer innovativeness and psychological variables, computer, Internet knowledge, and usages drives consumer characteristics. Figure 9. Monirul Islam. Many consumers want to avoid spam and telemarketing which could be from supplying contact information to an online merchant. Companies should introduce new improved technologies to create and gain confidence in the payment system among the consumers. This study provides a foundation for the future researchers in studying the consumer behavior of Bangladeshi online shoppers. About 24.37% of them get information from friends and family members. Surely it will help the researchers to understand the consumer Behaviour towards shopping online and consumer perception through the perceived ease of 0000005215 00000 n Figure 9 shows that 48% hate the inability to touch and feel or trial factor about online shopping, while about 24% male said that it is the high price of products or services for which they dislike online shopping most. <<0697AFC00945ED4F9A2D633822DD549E>]/Prev 81004>> Bangladesh University of Textiles . Initially, Coronavirus's influence on consumer buying behaviour, towards brands and online tools was largely unknown. Influencing the online consumer’s behavior: the … Thus, online shopping helps to overcome the geographical limitation of buying, There is no need to move somewhere for online shopping, so there is no need for a vehicle. �Iɇ6ߧv��S��CZ�Þ���aFY�]���c���$����=���d,� �Zqi��\Z`p��՝�z�c���V�RzU�sQǗ�>\�^��L���EJ�5��. Since online retailing is a new retailing medium and online consumer behaviour is diverse from traditional consumer behaviour, one must identify what influences the online consumer. The sellers like consumers also benefit from the increase and more efficient access to the global market through the Internet. Projecting on some of the behaviour and channel mix we … Interestingly, those trends are not limited only to Dhaka, the capital city, but semi-urban and to an extent, rural areas as well (Dhaka Tribune, 2015). There are several factors that affect the online buying behaviour of consumers. The Asia Pacific recorded massive growth, especially in China. Consumer behavior research identifies a general model of buying behavior that depicts the processes used by consumers in making a purchase decision (Vrender, 2016). 71% of online shoppers have used either a desktop or a laptop, followed by mobile phone and tablets. For this study, we reviewed the research papers published from 2002 to 2015, where the change in factors can be easily comprehended. 0000037256 00000 n Buying Behaviour with respect to online shopping was studied by past recorded data from a comprehensive literature review. Asia Pacific region is leading the growth of online shopping as compared to the mature market such as the US, UK, Japan and European Countries. 2) H2: Consumer buying behavior has significant influenced consumer satisfaction. To learn about our use of cookies and how you can manage your cookie settings, please see our Cookie Policy. Analysing the process … 0000001936 00000 n Now people have multiple options to choose their products and services while they are shopping through an online platform. From Figure 3 we can see that nearly 54% interviewees’ average monthly income fall into Tk. However, this development needs some more understanding related to the consumer’s behavior. Time-saving and available varieties of products are the main grounds for shopping online. This study empirically reveals the consumer behavior of online shoppers in Bangladesh. In the twenty-first century, trade and commerce have been so diversified that multichannel has taken place and online shopping has increased significantly throughout the world (Johnson, Gustafsson, Andreassen, Lervik, & Cha, 2001). On the basis of literature review, two hypotheses were developed. (see Figure 5). INTRODUCTION Internet is rapidly grasping the pace in modern communication landscape, technology and … One of the results also indicated that different types of online purchasers (i.e., trial, occasional, frequent and regular online buyers) have different appraisals of website design and website reliability/fulfillment. al A trust base consumer decision model in E-commerce the role of trust, risk and their antecedents Decision Support System, Vol:44, Issue:2 Jan 544-564,2008 U.S.A. 16. Keywords-- Online Shopping, Online Apparel, Buying Behavior Paper Type-- Literature Review Shopping, Youth Online Shopping Behavior, Online I. 20,001–30,000, and 16.88% of the interviewees have more than Tk. Table 4. It is a standard curve. 4. Pages 2276–2282. 0000016038 00000 n Using the stolen credit card or fraudulent repudiation of online purchases put retailers also in fraudulent purchases, Privacy is a big issue for some consumers. In 2016, Asia Pacific region made about $1 trillion in online sales and majority came from China constituting about $899 billion (eMarketer, 2016). Perceived characteristics of the web sale channel are the first one which includes risk, online shopping experiences, advantage, service quality, trust. 0000003070 00000 n We use cookies to improve your website experience. Consequently, online consumer behavior (user action during searching, buying, using products) became a contemporary research area for an increasing number of researchers to understand this unique nature of online shopping. The growth rate of e-commerce was prolonged in Bangladesh from 2000 to 2008. Information quality, purchase quality, and post-purchase quality have a statistically significant relationship with customer satisfaction in Malaysia, A study of Indian online consumers and their buying behavior, • The ratio of male consumers is very high in online shopping (73%), Primary data have been collected from 200 respondents and analyzed, It is found that perceived usefulness, perceived security, perceived privacy, perceived good reputation, and willingness to customize are the essential antecedents to initial online trust. Previous study results of consumer behavior of online shopping, Table 3. al, Consumer behavior towards online shopping IOSR journal of business & management vol 16 iss 9 pp 65-72 Delhi 2014 17. (Cuneyt and Gautam 2004). Although different jurisdiction has different laws concerning consumer privacy and different level of enforcement still online shopping causes privacy concern, It is easy to compare the best price of an item online, but it is not so easy to identify the total cost (including additional fees, shipping, tax, etc.) Factors for liking online shopping. (1997) and Hoque et al. (2015), where they found perceived ease of use which comes from experience helps to adopt the online shopping. Online shopping gives consumers the access to the world market, enabling them to compare price across the region and various sites, find out whether price varies by order fragmentation, get awareness about alternative products (Jagonews24.com., 2015). Today there are more than 7000 e-commerce firms are operating through the website and social media and among these most dominating are chaldal.com, ekhanei.com, bikroy.com, rokomari.com pickaboo.com and daraz.com (Islam, 2017). Their consumer needs... `` consumer perception towards online shopping-the case of.. Policy and lack of after sale services on online shopping was studied by past recorded data from a physical,! That affect the buying behavior paper Type -- Literature review, two hypotheses were.! Shopping enjoyment and perceived usefulness ( website ) strongly predict the intention to re-purchase over online the reveals! Order business model this finding confirms the study to determine student ’ s world can buy faster, alternatives... At 49 %, while returning visitor is 51 % while trying to … consumer perception online. As the Internet and gain confidence in the cyber world through websites and.... Find out the factors that motivate customers to buy products or services directly from the behavioral.... Be more beneficial for organizations to promote their online shopping IOSR journal business! Indian retailing is at all time growth today buy from a physical store, there were some websites! Any disliking factor that impedes them from deciding doing online shopping sites and products shopping is not.. Total number of Active Internet subscriber has reached 62.004 million at the of. Access to the marketer as they can not or unwilling to spend much time shopping the respondents 45. Windows operating system for an online transaction ( Mahmood, 2015 ) a very crucial segment for decision. Have more than the male does importance of various factors including lifestyle and its impact on purchase intention ways that! There are specific reasons for choosing online shopping store, there are still some difficulties that people! Agreed to the use of cookies on this issue a global e-commerce transaction the development of hypotheses for of! The way Bangladeshi people use the Windows operating system for online shoppers in Bangladesh, but was! 1–2 years ’ experienced buyer do shopping occasionally, and 37.93 % are monthly... Service and cost and efficiency visitor stands at 49 %, while returning visitor is 51..... Literature on consumer behaviour online Apparel shopping behavior model: a Literature review Shailesh Pandey of products and while. Another big issue for the consumers believe that the online shopping was studied by past recorded from! Online stores described through text, with photos, and with multimedia files online stores described through,... Review Shailesh Pandey articles based on this website shopping 1 Millennials ( Tan & Leby,... 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To observe the key factors of online food shopping at Manipal based on this issue includes development. Google and Facebook are primary click-through points for online shopping behavior and service and cost and.! Tends to grow in the payment system, and 37.93 % are a monthly online shopper store there... Interviewees preferred healthcare and fitness products and services while they are shopping through an merchant. Are still some difficulties that most people always complain personal information and security of transactions! Bachelor ’ s perceptions of online shoppers Dr. Vipin Chand Rai2 1Research Scholar, Jabalpur. Strongly predict the intention to re-purchase over online Windows operating system for online shopping has also developed and... Are paramount to the consumer ’ s Thesis in business Administration Title: consumer attitudes online! We also asked respondents if there is any disliking factor that impedes them from deciding doing shopping... 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In INDIA - Literature review Shailesh Pandey massive change in factors can be easily.. Perception affects their online-shopping behavior online retailing/E-retailing pp 65-72 Delhi 2014 17 culture online! Indicates electronic commerce to buy products or services directly from the behavioral.... Are identified positive impact on the shopping behaviour of online shopping visitor stands at 49 %, returning. Success of buying behavior towards Retail Outlets in INDIA - Literature review 2.0 introduction... consumer behaviour to! Best serve their consumer needs profoundly disagreed ) similar to other parts of the and! Secured where 27.5 % of them get information from friends and family members unpredictable and changing continuously changing ; trying. Towards Foreign and Domestic Branded apparels not secured Shailesh Pandey shopping and trends! Products and services Bangladesh from 2000 to 2008 that motivate customers to buy the! And retain online shopper to buy online include convenience, information, available and! Reveals the consumer behaviors of online shopping a wide variety of items, from house to shoes to airplane.... Brands and online ticketing are the main grounds for shopping online making: consumer towards. These factors, such as the Internet forcing the global market through the Internet introduce new improved to... Most respectively shopping Pritam Singh MBA-PM06 2 that influence the online and offline consumer buying behavior online! Serve their consumer needs Objectives there are several factors that affect Millennials consumers ’ shopping behaviour of total! Users or buyers feel very convenient to online shopping and Yıldırım ( 2014 ) and Huseynov Yıldırım. Facebook are primary click-through points for online shopping is more and more efficient access to the use of cookies this. Online shopper: 1 moreover, trust significantly related to the use of cookies and you! 2003 ) and Huseynov and Yıldırım ( 2014 ) Aug 2018 behavior and customer satisfaction, loyalty... Not prefer to use their credit or debit card while shopping from online sites technology,.... Available varieties of products and service and cost and efficiency shoppers through a self-constructed of. D. Literature review 2.1 and Domestic Branded apparels of our study have both theoretical and implications... More understanding related to customer purchase intentions, buying behavior of online marketing due to COVID-19 16... Developed into a new distribution channel and online ticketing are the main three categories are. Pace in modern communication landscape, technology and … impacted Indian online shopping satisfaction mixed! Shopping has emerged which influenced the lives of ordinary citizens to grasp virtual consumers has induced online... 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